AGM2026

Some ships tell stories, and then some ships are stories. The SS Rotterdam is one of those rare vessels that bridges the gap between past and present, between a world that has long since disappeared and a future that continues to look back at her in awe. Built as Holland America Line’s flagship and launched in 1958, she was the last Dutch Ship of State and remains one of the most successful ocean liners ever constructed. Unlike so many of her contemporaries, she was not lost to the scrapyard. Instead, she was saved, preserved, and lovingly restored. Today, she stands in the heart of Rotterdam as a floating hotel and museum – a living monument to an era when ships were more than just transport; they were icons of national pride.
Source:https://sailawaymagazine.com/a-new-documentary-explores-the-legacy-of-ss-rotterdam/

Book your room on the SS Rotterdam itself directly withTHIS LINK! You get a 10% discount as a React invitee. Please don’t wait too long, as we expect rooms to fill up quickly.

UPDATE 24 FEB 2026: SS Rotterdam is fully booked at this moment

Other hotels that we can recommend based on location:

• Hotel New York 
• Hotel Nhow Rotterdam
• Art Hotel Rotterdam
• Bed, Bites & Business Hotel

Advancing Anti-Counterfeiting: From Principles to Global Standards

Know Your Business Customer (KYBC) is more than a prerogative—it is a global responsibility. Legal frameworks and government ambitions alone haven’t driven intermediaries to act decisively. Now is the time for a stronger, unified strategy to reinforce online, customs, and civil enforcement worldwide.

Furthermore, at the React AGM: Regional trends, developments, and initiatives (with a focus on Africa), and sectoral challenges and ambitions.

We’ve chosen a unique venue for this year: the former Holland‑America Line. All meetings and social events will take place aboard the SS Rotterdam, a beautifully preserved cruise ship that still carries its original charm. To honor the maiden voyage of the SS Rotterdam in 1959, we’d love for you to join us in style from 6 pm onward. Our Thursday‑evening social program will embrace a smart‑casual, cruise‑inspired vibe. No dress‑code worries; nothing is mandatory, and we provide a small finishing touch to help everyone get into the spirit: the famous skinny ties are ready for the gentlemen, and for the ladies, we have stylish headbands.

If you’re looking for a bit of inspiration, think of evening fashion in the late 50’s/early 60’s “Elegant Cruise – Smart Casual” 🙂

On Fridays, our teams and partners are available for a speed date —an excellent opportunity to discuss essential topics face-to-face and catch up.

TIP: The speed dates fall on the same day as the training event, but you can combine them to make the most of your Friday.

Bookings with the teams and partners are handled via email. The offices and partners who are available for a speed date:

The Product Identification Training for authorities is in “Market Style.”

Book a table with us to display your samples and train authorities (we expect around 150 attendees from across Europe) to recognize counterfeit products. We have one table per member, accommodating around 70 members in total during the three time slots. We always give priority to new members.

The training event falls on the same day as the speed dates (short sessions with our offices and/or partners), but by scheduling it right, you can attend both!

The three times slots for the product identification training are: 

• “Early morning” 2h slot from 8:30 till 10:30
• “Mid-day” 2h slot from 11:00 till 13:00
• “All day” 4h slot from 9:00 till 13:00

SENDING TRAINING SAMPLES: 

Whenever you send your samples to our office, please send them on time. We have a courier who brings everything from our office to the venue on Monday, the 13th of April 2026! Please give us a heads up when you are sending us the materials so we keep track of it.

Send them to the following address: 

React
Attn: TEAM NL
De Cuserstraat 89
1081 CN 
Amsterdam
The Netherlands

Fees:
2h slot costs €250 & the 4h slot costs €400.
This includes the table, venue rental, coffee/tea/snacks, and lunch, but excludes React’s representation (when needed).

TIP: Combine your training with speed dates with our offices and partners right before and/or after your training!

Rotterdam is only 1 hour away from Amsterdam Schiphol Airport. You can easily take the train to Rotterdam or check if there are flights to Rotterdam Airport! 

Train company: https://www.ns.nl/en 

To get from Central Station Rotterdam to the venue there are multiple options: 

• Uber / Taxi
• Metro D or E to station ‘Rijnhaven’
  • From the metro station ‘Rijnhaven’, there is a free shuttle service from the venue itself (a taxi van with Westcord/SS Rotterdam on it) to the SS Rotterdam. Daily times: 08:00-11:30 uur & 15:00-19:00 uur. The shuttle van is where the taxi stand is at the metro station ‘Rijnhaven’.
    Can’t find it? Call the driver: +31 (0)10 297 30 96.
  • From the metro station ‘Rijnhaven’ Bus 77 goes also directly to the SS Rotterdam.
• Watertaxi (needs to be reserved up front: https://www.watertaxirotterdam.nl)
  From ‘station 47 Centre’ directly to ‘station 56 SS Rotterdam’
  
  • Walk (20min) to the ‘watertaxi station 47 Centre’
  • Take metro D or E to station ‘De Beurs’ and walk (3 min) from there to ‘watertaxi station 47 Centre’

The exact address of the venue is:

ss Rotterdam
3e Katendrechtse Hoofd 25
3072 AM Rotterdam

More information: https://ssrotterdam.com/directions-contact/#accessability